I wanna be like Mike.
In honor of the company’s 50th anniversary, Gatorade has released a digitally remastered version of its classic “Be Like Mike” ad featuring Michael Jordan.
Adweek.com has the story:
And it really looks good. The old Bayer Bess Vanderwarker spot is completely cleaned up, so you can enjoy seeing Mike play cute pickup games with kids and laugh ridiculously with his actor-teammates like it’s 1992 all over again. (Except for that hashtag at the end!)
Gatorade is doing a whole bunch of “Be Like Mike” stuff around the NBA All-Star weekend, including a “live event experience” in New York featuring Dominque Wilkins and Horace Grant, who will “help visitors do their best impressions of Jordan by ‘Shooting like Mike,’ ‘Dunking like Mike’ and ‘Striking iconic poses like Mike.'”
So that’s all pretty cool, but not as cool as this:
The sports drink will also be selling special bottles of…
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